Unit Four

Web Design for Business
UNIT FOUR
E-BUSINESS 30
Time: approx. 20-25 hours
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Overview

Web Design for Business Time Frame: 20-25 hours

Course: E-BUSINESS 30 (grade 12)

Abstract

This unit enables students to become publishers, developing and authoring their own web pages for the business they are developing throughout the E-Business course. This unit includes an introduction to hypertext markup language (HTML), planning of the web site, creating the site, and placing the site on the World Wide Web. Students will begin to use HTML as well as a ‘cheater’ program such as Semantic Visual Page, Microsoft Front Page, or Netscape Composer.

Rationale

With web-based electronic business exploding after the turn of the century, it is important for young people (especially young entrepreneurs) to understand and be able to effectively use the many advantages of publishing on-line.

Pre-requisite Learning:

Basic Windows Skills

starting and exiting Windows
navigating (moving around) through Windows environment
using mouse and keyboard

opening, closing and saving files

accessing menus and making menu choices
using scroll bars, the minimize, restore, and close buttons
finding and managing documents

Entrepreneurial knowledge

netiquette
being an entrepreneur
marketing / advertising
selecting a business name
creating a business plan

Common Essential Learnings

This module focuses on the following common essential learnings (CELs).

To develop effective advertising and communication skills for today’s technological business environment. (COM)

To develop students' abilities to create their own learning experiences by planning, designing, and managing their own projects. (IL)

To provide opportunities for students' active involvement in decision-making and problem-solving related to technological developments in business and society. (TL)

To respond to learning and change in a business environment that will include decision making, problem solving and a sense of entrepreneurship. (IL)

To develop self-esteem and personal-use skills (such as positive work habits and attitudes) through the process of initiating, planning and implementing an entrepreneurial web site, while recognizing the success or failure of the venture as separate from personal success or failure. (PSVS)

develop an understanding that technology both shapes and is shaped by business. (TL)

To understand abilities of the world wide web and its role in supporting business. (PSVS)

Foundational Objectives

This module focuses on the following objectives.

At the end of this module, students will be evaluated on their ability to:

To recognize the World Wide Web as a tool to aid in business development, communications, and success.

To become familiar with the terminology used when dealing with web page design software.

To recognize the importance and advantages for a business to publish online.

To develop entrepreneurial and technological skills that may contribute to the students' success in today’s evolving business world.

To plan, design and publish a web site for a business being developed, using basic HTML coding and a web design (‘cheater’) software program.

Outline and Sequence of topics
Topics Time objectives strategies activities

Why is it important for a business to publish online? Advantages and Disadvantages	2 hour s	Students will be able to recognize the importance and advantages for a business to publish online. Students will be able to recognize abilities of the world wide web and its role in supporting business.	Direct Instruction - Explicit teaching - lecture - listening and viewing - discussion	Students will pick out their favorite brand or company and find it online (if possible). Try to have students identify why that company has a web site. What advantages does having a web site give to that company. Lecture: the advantages and disadvantages of publishing online.
The Basics of HTML	3 hour s	Students will acquire knowledge of basic HTML coding and terminology. Students will be able to apply their knowledge in the creation the web site.	- lecture - demonstration - drill and practice - problem solving - assigned questions	Lecture: HTML background, usage, value, actual codes Set up an LCD display to project the monitor of your computer onto an overhead projection screen. Demonstrate HTML coding basics. Assign problems for students to complete
HTML editors web design software applications	3 hour s	Students will become familiar with at least one HTML editor / web design software application, and will be apple to use this application to create their web site.	- demonstration - drill and practice - problem solving - assigned questions	Lecture: What is an HTML editor or (‘cheater’) program. Demonstrate step by step procedure of how to create a basic web page using a ‘cheater’ program. Assign problem: have students create a web site by following step by step instructions
Designing the web site - Site Plan - Navigation - Layout	3 hour s	Students will be able to create a detailed site plan, outlining the content, layout, and navigation of the pages of their web site.	- demonstration - lecture - brainstorming - problem solving - seatwork and homework	Lecture and demonstrate how to create a site plan. What is a site plan. What options do you have, what choices of navigation do you have. Have students complete and hand in a site plan for their E-business Web Site that includes the layout of their site and their system of navigation between pages, as well as a brief rationale
Creating the web pages Linking the pages	5 hour s	Students will be able to use basic HTML coding and an HTML editor to create the web site they have planned and designed.	- experiential learning - problem solving - seatwork and homework	Students will now put their learning into action, applying their knowledge of HTML, editor programs, and Web design in order to create a web page for their E-business. Students are expected to follow the plan that they have designed, use and HTML editor, and enhance their page with the use of HTML coding.
Posting / Publishing the web site - FTP - Domain names - Picking a name	3 hours	Students will acquire and be able to apply knowledge of File Transfer Protocol (FTP) and posting. Students will acquire knowledge of domain names, and be able to choose an appropriate domain name for their business.	- demonstration - lecture - problem solving - seatwork and homework - decision making	Lecture and demonstrate: How post a Page on the Internet. How to FTP. Have students choose and select appropriate domain names for their E-Business. Students will follow step by step instructions of how to post a site on a server. Use a free server such as www.webjump.com

Approximately 20 hours total

Evaluation:

Participation / Business like Attitudes 15 %
In class assignments and activities 35 %
Major Projects: Site Plan & Rationale 10 %
Web Page 40 %

Resources

Clark, Carol, Working the Web: A Student’s Guide, Orlando, Harcourt Brace, 1997

Holden, Greg, Publishing on the World Wide Web, Indianapolis, Hayden Books, 1995

Brewer, D., Coombs, T., Coombs, J., The Netscape Live Wire Source Book, New York, Wiley Computer Publishing, 1996