Time: 5-8 classes
Section Content:
Advertising Marketing
Clientele Financing
Money Management Credit (establishing)
Personal Relations
Instructional Approach:
Lecture, group work, question and answer.
Activities and Evaluation:
Researching different concepts. Answering specific questions. Recognizing the benefits of each of the concepts.
Suggested Resources:
Myprimetime - www.myprimetime.com/work/entrepreneur
Advertising Mistakes - www.geocities.com/Wallstreet/2924/strtest1.htm
Starting a Small Business - www.bizmov.com/internet/index.htm
Sample Lesson
Have the students go to the site www.geocities.com/Wallstreet/2924/strtest1.htm . This site describes the mistakes made when advertising a small business. Have them complete a worksheet dealing with the site. Next have the students make a newspaper advertisement that does not have any of the common mistakes that are outlined in the site. Combine all of the advertisements to make an actual flyer or newspaper. This could be done in groups. After the teacher could ask questions such as; Where should this be distributed, To what age groups?, Where in the city?, Who would be interested?.